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How to Find High Performing Keywords for SEO

So, we're diving into keywords today, right? Cool, let’s break this down.





What's a High Performing Keyword Anyway?


Ever tried searching for something online? Of course, you have! Those words or phrases you type into the search bar? Those are keywords. They’re like bridges connecting our random questions or needs to the vast world of online content. By matching what we type with relevant content, these keywords make sure our online searches aren’t a wild goose chase.


Short Tail vs. Long Tail Keywords Alright, there are two main players in the keyword game:

  1. Short Tail Keywords: These are brief, like "shoes." Super popular, but man, everyone's after them! They pull in a big crowd, but it's like throwing a wide net into the ocean; you never know what you'll catch.

  2. Long Tail Keywords: Now, these are the specifics, like "red women's running shoes." Not as many people search for these, but when they do, they usually know exactly what they want. It's like fishing with a rod – you've got a good shot at catching that one fish you’re after.


Think of it this way. Searching for "phone" is like walking into a mega-store - overwhelming, right? But if you're after a "blue velvet phone," you know just where to look.


Why Care About Keywords?

Because they're our online currency! If you nail your keywords, Google and other search engines will be like, “Hey, this website's legit,” and they'll show your site to more people. But here's the trick: don’t be sneaky. Don’t try to lure people in with keywords that don’t match what you’re offering. Keep it real. If you're genuine and meet users’ needs, not only will Google appreciate you, but so will your audience. And that’s how you convert those online visitors into actual customers.


Step-by-Step Guide to Keyword Research

Alright, if you're keen on diving deep into the world of keywords, here’s a simple, step-by-step guide straight from the source.


Try using a tool like Scale Sleek


1. Understand What Keywords Are:

  • Keywords are words or phrases we plug into search engines.

  • They connect our queries to relevant online content, making our internet searches smooth.

2. Know the Difference Between Short Tail and Long Tail:

  • Short Tail Keywords:

    • 1-2 words long, like "shoes."

    • High search volume, super competitive.


  • Long Tail Keywords:

    • 3 or more words, such as "red women's running shoes."

    • More specific, less competition, usually better conversion rates.


3. Realize the Importance of Keywords:

  • They boost website visibility.

  • They help attract the right audience.

  • Always align your keywords with your content. No tricks!

4. Start with Short Tail Keywords:

  • Use tools like Scal SEO.

    • Input your domain.

    • Head over to the enrichment (or keyword) section.

    • Note the short tail keywords associated with your content.


  • Verify and refine:

    • Check these keywords on Google (preferably in incognito mode).

    • Make sure they're relevant to your niche.


5. Dive into Long Tail Keywords:

  • Create content based on the short tail keywords you've identified.

  • Use search console (or similar tools) to monitor your content.

  • Over time, the tool will show long tail queries that lead people to your content.

  • Double down on these long tail keywords, especially those with a good conversion ratio.

6. Strategize and Implement:

  • Use these keywords in your content, meta descriptions, and tags.

  • Write relevant and genuine content.

  • Always aim to meet the users' needs, not just to rank.

7. Monitor and Adjust:

  • Regularly check your keyword performance.

  • Adjust your strategy based on what’s working (or not).

There you go! That’s keyword research in a nutshell. Now, roll up those sleeves and start optimizing. Remember, it's not just about ranking; it's about meeting needs and adding value. Happy researching!

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