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How to SEO Optimise Webpages to rank first

Ready to get your webpage climbing up those Google rankings? You're in the right place. I'm going to walk you through Stab Media's tried-and-true approach to SEO optimization. It's like having a friendly chat over coffee, except we're talking about boosting your site's visibility. Whether you're just starting or looking to nudge those pages that aren't doing as well as they could, stick with us – we've got some neat tricks and clear advice to share!

Identifying Pages to Optimize

Let's start at the beginning. Not all pages are equal in the eyes of SEO. We're going to pinpoint those pages that are sort of lagging in search rankings – think around 15th position or lower. The goal? To bump them up into the top spots. The trick is finding a balance – a page that's underperforming but has the potential to climb up the ranks.

Keyword Research and Content Analysis

Next, we dive into the world of keywords and queries. What's Google telling us? What are people searching for? By plugging our page into Google's Search Console, we can see the exact queries bringing users to our page. The plan is to use these insights to tweak our content. It's not just about the right keywords, though – it’s also about the right context.

Content Brevity and Impact

Here's where we adapt to the times. Gone are the days of those 1,500-2,000 word articles. Now, it's all about being concise – think 650-1,000 words. Why? Because the internet is evolving. Short-form content, like what you see on TikTok and other social platforms, is king. So, we're trimming the fat, keeping our content lean but still packed with value.

Internal Linking Strategy

Internal links are like secret tunnels that guide Google through your site. We’re going to weave in more internal links to our page from related content, especially from those in the blog section. This not only helps with SEO but also keeps visitors engaged and exploring more of what your site has to offer.

Technical SEO Tweaks

Don’t overlook the technical side of things. We're talking about load times, image optimizations, and maybe even a schema markup. Fast load times are crucial – nobody likes to wait, right? Also, a quick check on the focus keyword is essential. If it's missing, we’re missing out big time.

On-Page SEO Enhancements

We're not just stopping at content and technicalities. On-page elements like meta descriptions and titles are next on our checklist. They need to be catchy, relevant, and keyword-rich. This is about making sure that when someone lands on your page, they know they've hit the jackpot for what they were searching for.

Monitoring and Adapting

Finally, the most critical step – monitoring and adapting. After implementing changes, keep an eye on how they perform. We’ll use tools like Google Analytics to track improvements or identify areas that need a little more work. Remember, SEO isn’t a one-and-done deal; it's an ongoing game of strategy and adaptation.

By breaking down these steps, we can provide a comprehensive guide that's both practical and easy to follow. Each section will not only explain what needs to be done but also why it's important and how it fits into the bigger picture of SEO optimization.

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